Imperial Tobacco

As a result of advertising and display restriction, Imperial Tobacco’s strategy has been to develop a trade marketing function that is both best in category and best in industry. As the owner of the two biggest FMCG brands in the UK (Lambert & Butler and Richmond) it was vital that they established first class relationships with the trade across every channel.

DC is Imperial Tobacco UK’s retained agency and works across every aspect of their trade communications programme, helping them to win a number of trade awards, including the highly prestigious CTP (Convenience Tracking Programme) for three out of the last four years.

A close and brilliant working relationship for 10 years. Great environment, easy parking, great
biscuits and a fantastic team - what else
can I wish for?

Iain Watkins
UK Trade Communications Manager
Imperial Tobacco