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BAR

Diageo

We develop numerous category
based freestanding and in-fixture shopper interruptions for Diageo.
This particular unit in Spain is
designed to educate the shopper
about premium spirits, in particular whisky.

Incorporating touch screen technology, literature, back lit header panels and day time LCD lighting this unit delivers against two growth drivers – buy better drink better and ease of shop.

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  BA@R   CDC  
 

Brand
Activation
@ Retail

 

Category
Demand
Creation

 
  ISE   CCR  
 

Irresistable
Shopping
Environments

 

Collaborative
Customer
Relationships