ASDA : Earthy

ASDA was keen to capitalise on the increasing demand for fresh produce, commissioning a complete re-design of their Fresh department.

A total overhaul of the section was carried out, from fixtures and fittings to consumer flow and display material; over 300 new items of POS were installed into each of the 10 test stores around the UK. A successful roll out across the entire estate followed.

“I'd like to say a big thank you for all the passion, expertise and physical hard work you and the team have put into our Earthy POS solution.”

Emma Sinclair-Morris – Category Marketing Manager ASDA

When working on our Earthy POS project, I found that Design Central interpreted our briefs well and bent over backwards to deliver on time. They also thought about the bigger picture and challenged our briefs constructively which added value to the overall delivery
of the project.

Emma Sinclair-Morris
Category Marketing Manager, Produce
Asda